Innovative Product Packaging / Gum Container Design

The Challenge – Packaging Engineering  

Client: Food Manufacturer 
Objective: Food Packaging Design, Prototyping  

A worldwide gum manufacturer needed to develop the next-generation bulk packaging container based on feedback from consumer focus groups.  Although the client had marketing and industrial design expertise, the client did not have the engineering talent required to combine the different design concepts into a single working prototype and eventually into a fully designed product that could be produced in a 32-cavity mold.   

Our Solution 

Sterling Engineering met with the client to review the feedback from the focus groups. The team developed 20 concept designs in SolidWorks and 3D printed 14 prototype containers that were used in the next round of focus group meetings.  The best features identified by the focus groups were combined into a final design and a full engineering documentation set.   

 The Results 

Solidworks models and drawings were used to fabricate a 32-cavity production mold.  The client protected the design with a patent, the packaging container was launched in 2006 and is still being used today.   

PROJECT DURATION - 19 Weeks

PROJECT SIZE - Design $38K, Product $100M+

PROJECT TEAM - 2 Engineers

Reference: CS16/2878161